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Research carried out by the Queen's bankers has shown that those who have enough expendable cash to buy classic cars and watches are benefitting from better returns than those investing in traditional boring stock market investments.
Coutts investigations between 2005 and mid 2013, have proved that the well healed who have purchased what they call "passion assets" have outperformed those who chose global stock investments
They say the best performers were classic cars, returning 257% in the sampled seven and a half year period, watches 176% and jewellery up 146%.
Coutts have created an Objects of desire index which tracks returns on investments whist removing currency fluctuations worldwide.
Mohammad Kamal Syed, head of strategic solutions at Coutts commented “While many alternatives have provided spectacular returns, there is more to investing in these assets than price appreciation. For many people, profit is furthest from their mind,” he said, adding that collecting fine art or classic cars gave owners an opportunity to “bond with like-minded people in an elite network”.